My Board

This blog was written before Pardot was renamed to Marketing Cloud Account Engagement. You can read more about the name change and what it means here.

As all marketing automation providers should, the folks at Pardot are regularly updating their software to resolve technical bugs and improve ...

Ask questions in the comments section and we will update this section!

Q: Can you use custom fonts?

Yes. It's best practice to fallback to a web-safe font but we can embed in any custom paid fonts if you have the file hosted on your CDN. Google fonts are a lot easier.

Q: Why can't I move things ...

Watch how-to embed dynamic content video

Why use dynamic content on your website?
The crux of a successful website is whether it speaks directly to the visitor about their needs, interests and goals.

In the same way we tailor our email copy to specific segments of our prospect database, based on a ...

This blog was written before Pardot was renamed to Marketing Cloud Account Engagement. You can read more about the name change and what it means here.

What are Pardot connectors?
One of the reasons to use a comprehensive automation software like Pardot is so you’re able to run and monitor all lead ...

Once they’re gone, they’re gone!
It may sound obvious, but when you permanently delete a prospect (from the recycling bin too), they are gone forever and you cannot retrieve their record. This goes for all of their activity history too, such as clicks and form fill outs.

Reporting
What may not ...

If you’ve been slightly disorganised and have relied heavily on the Uncategorised folder in your account to-date, you can’t rename or delete that folder. Don’t fret though, organising folders won’t take hours of manual labour.

It’s easy to reorganise via table actions. Especially if you’ve been ...

In order to be GDPR compliant when including Pardot dynamic lists on your email preference page, consent to receiving marketing communications must be clear and explicit.

The subscription process must inform the prospect about the process of collecting their data.

For example, if a prospect was ...

The Automated Resubscribe feature is fairly straightforward to set up, but in order to have this functionality available you must first have Pardot’s Handlebars Merge Language (HML) enabled on your account.

The first step is to configure a resubscribe email template.

Pardot provides a ready-made ...