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This is because in order to achieve your link goals, you know you need a high volume of link prospects. Even if your link conversion rate is high, say 25%, this means you still need 100 link prospects for every 25 links you build. How do you get more link opportunities? By broadening your subject ...

The answer is far more nuanced than that, and we need to separate things a little further apart to begin to understand how Google sees things. With that in mind, let’s start by separating link relevance from content relevance. Link Relevance When we talk about link relevance, we’re referring to the ...

Set up meaningful connections So let’s look at how you can set up these meetings, with each connection being consistent in confirming what you’ve already said about yourself. This gives Google greater confidence that what it knows about you is accurate. So be sure to maintain your brand bio across ...