Accumulated experience : External companies and freelancers often have a wealth of experience in various fields and projects, allowing them to effectively solve complex problems.
Disadvantages of working with outsourced directors:
The training process . In order for the contractor to understand your product more deeply, additional time will be required to prepare the director.
Risk of delays . This disadvantage is most often found italy business mailing list among freelancers, who may delay the completion of tasks due to personal problems.
To minimize the risk of missing deadlines, you can contact an agency. Their employees usually have the necessary skills and experience to set up advertising campaigns even in complex areas. If one specialist is unable to continue working, another will quickly replace him, and you will not notice the interruption.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
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Choosing a Director
In fact, professionals will find you themselves. Just type in the search bar "Yandex contextual advertising specialist", and advertising like "I will set up Yandex.Direct for 1990 rubles" will follow you all day, and maybe longer. Even when creating the first advertising campaign on a new account, Yandex offers to use the services of independent direct specialists. This is not the worst solution, since they have passed the appropriate certification in this ecosystem. And their services are quite reasonable.
However, if you want to conduct an independent search, here are three top exchanges where you can offer the services of a director with a good rating: Kwork, Workzilla and YouDo. Pay attention to the cases of the performers - this is the most reliable way to assess their qualifications.
In addition to traditional exchanges, candidates for the role of a direct marketing specialist can also be found on larger platforms. Here is a short but useful list of services for this purpose:
Service Price Trial period
Yandex.Services - -
Elama From 950 ₽/month Eat
Avito - -
PostMonitor From 890 ₽/month Eat
Head Hunter - -
Examples of work and portfolio
Every experienced professional always has several completed projects at their disposal. They also offer a portfolio as proof of their competence. It is especially valuable if the specialist has already worked in your field.
However, it is worth remembering that even a well-designed case does not always guarantee high quality work. Some experts may simply not have the time or desire to create a large number of such materials.
Examples of work and portfolio
Source: shutterstock.com
If there are few examples of work, pay attention to customer reviews, especially in video format. A complete lack of cases may be alarming.
The best way to evaluate the work of a direct marketing specialist is to request access to their advertising accounts or Yandex.Metrica. Even with basic knowledge of web analytics, you can extract a lot of useful information from reports such as "Conversions".
Checking the specialist's work
As one wise man said: “Healthy mistrust is a great platform for successful cooperation.” Therefore, checking the work of directors, especially at the initial stages, is extremely necessary.
We offer you a unique guide that will help you evaluate the selected specialist and his potential for further work:
Request an audit of finished campaigns . Use available checklists for verification. This will eliminate obvious amateurs, although it will not reveal deep problems.
Order an audit from specialists . Many agencies provide this service for free. Be prepared for a lot of comments, but approach them critically. After all, agencies also want to sell their services.
Ask questions . A competent specialist will be able to explain why his campaign is set up in one way or another. The main thing is not to overdo it, so as not to be perceived as a problem client.
Checking the specialist's work
Source: shutterstock.com
Here is a short questionnaire for assessing the professionalism of a director during an interview; study it and apply it at your own discretion:
What guarantees do you provide? A professional can only promise to attract the target audience. If he agrees to work for a percentage of sales without additional conditions, this may be a sign of dishonesty.
What is your action plan? Ask what steps are planned to be taken in two, four months and later. An experienced director will offer a rough plan, while a newbie will refer to the need for constant adjustments.
What do you need to get started? Find out what information the specialist needs to get started. If he asks you to fill out only a short brief or answer a couple of questions, this may indicate an insufficient level of professionalism.
How many ongoing projects do you have? If a specialist has more than ten projects on hand, this may affect the quality of your task. Discuss this workload to understand whether he will be able to devote enough attention to new tasks.
Where will the advertising campaigns be placed? Clarify this in advance, as well as what actions will be taken if you decide to end the cooperation. Requesting access to accounts or offering to work on existing ones is standard practice.