Follow your customers' buying process closely, as this will show you at which points they have come into contact with marketing and at which points they have come into contact with sales. teams and define their tasks.
When it comes to lead nurturing, communication between marketing and sales is particularly important. Sales must define its requirements for lead qualification ( lead nurturing ) so that marketing can initiate appropriate measures and develop the right concepts for lead generation .
Even after the deal has been concluded, the customer should continue to receive support from both departments in all of their needs. This requires communication between marketing and sales, for example about ongoing marketing campaigns or product updates.
Conclusion
For optimal closed loop marketing, it is particularly costa rica whatsapp data important that you correctly assess the interests of the customers at every point in the lead workflow. Where does it end in a conversion and at what point do you need to make improvements in order to optimize the implementation of the corresponding conversions?
An important factor is to classify the different sources and resources of this process appropriately. This allows you to see at which point in the sales process the relevant visitors drop out of the website and when they become buyers. Marketing and sales benefit equally from the information about content and clicks. In the end, it just depends on whether you implement the findings correctly.
If you would like to know how closed loop marketing works successfully and what you need for it, we are happy to support you!