The subscription process must inform the prospect about the process of collecting their data.
For example, if a prospect was to sign up to receive a piece of gated content, and we would later be adding them to an Engagement Studio program that would send them regular emails about promotions - we would need to inform them of this before they submit their email address and data.
Therefore, having a dynamic list (which a prospect cambodia phone number may or may not see) on an email preference centre means we must include the criteria that tells us we have the prospect's explicit consent.
GDPR compliant in Pardot screenshot
In order to be GDPR compliant, Pardot and Salesforce recommend creating static lists which cover the prospect preferences, they refer to this as a Bucketed Approach’.
How to use the Bucketed Approach
Firstly, create main static lists, for example:
Christmas Events
Newsletter
Blog Posts
Latest Offers
These static lists will be made public and seen in the email preference centre. These will show prospects what type of lists are available, will keep us GDPR compliant, and show subscribers what marketing communications they will / could receive. This will also give them an option to opt out of receiving certain communications.
Next, the membership of these lists can be used in a dynamic list. When creating the dynamic list use Prospect public list opt-in status: is Latest Offers'’ as part of the criteria.
This best practice method will allow you to have numerous bucketed lists on your email preference centre which cover the dozens of dynamic lists you have in the background of Pardot.
Although we have the ability to use dynamic lists on the email preference centre, as you can see it isn’t always GDPR compliant. We recommend sticking with these guidelines and best practices.
For help with GDPR compliance and Pardot, or setting up email preference centres get in touch. Our team can support you end-to-end by building email templates, mapping the process, building Lists and implementing correctly for you.
For more best practice Pardot email tips and tricks, check out our free Expert's Guide to Great Pardot Email Marketing eBook.