This is similar to outdoor guerrilla marketing. Except, as the name suggests, indoor guerrilla marketing activities take place inside office buildings, shops, and university campus buildings.
A guerrilla marketing campaign email list providers in germany like this was recently carried out by Frontline as an advert for the company’s flea and tick spray. The company filled the floors of large, public spaces with a photo of a dog scratching itself. When people on the upper floors looked down, the people on the ground looked like fleas.
These marketing campaigns leverage the audience at an event (like a concert or a football match) to promote a product or service in a noticeable way. This is usually done without the permission of the event sponsors.
One of the best examples of an event ambush guerrilla marketing campaign was the Fiji Water Girl at the Golden Globes in 2019. Stood strategically behind stars on the red carpet holding the brand’s water, it’s estimated that the Fiji Water Girl saved the company $18 million in advertising costs through the exposure generated. She also set social media ablaze, with the hashtag trending for days.
Experimental guerrilla marketing
Experimental guerrilla marketing campaigns can take any of the above forms. However, they force participants to interact with the brand in some capacity.
Examples of experimental guerrilla marketing campaigns include Deadpool’s Tinder profile and UNICEF’s vending machines that sold dirty bottled water.