What are Pardot connectors?
One of the reasons to use a comprehensive automation software like Pardot is so you’re able to run and monitor all lead generation and prospect activity in one place.
While Pardot has a huge number of features mobile number in cambodia and capabilities that make this possible, there is still some need for using third-party tools, depending on your marketing strategy.
Most Pardot users also use Salesforce CRM, which is a separate product, despite coming from the same company (although, the long-term goal for Salesforce is to integrate the systems so seamlessly that there is a single view of the customer).
Perhaps you run webinars as part of your content strategy or manage event tickets sales using EventBrite.
You might use Live Chat on your website or bit.ly to shorten branded links.
All of these tools are outside of the Pardot platform but that doesn’t mean you can’t integrate them with your Pardot account so you have visibility in a single place.
Pardot connectors are the way to integrate your third-party tools with the Pardot software.
By setting up Pardot connectors, you can draw information about your prospects gathered using activity on these third-party tools into the profile for that person in Pardot. Information like ticket registration details, webinar attendance, and so on.
Why use Pardot connectors?
There are a bunch of reasons to use Pardot connectors and I’m sure a savvy business marketer you can guess most of them.
In my eyes though, there are at least four reasons Pardot connectors are essential:
To save time
When you use Pardot connectors to integrate with a third-party tool, you don’t have to spend time switching between the two to either view or import data collected from one to another.