Every time you take a photo of your cat or check in with your local Starbucks, you're generating this type of content.
The numbers are overwhelming because, indeed, everyone does it!
Brands of all sizes, which are not stupid, have been taking advantage of this for some time, often as a “natural” way of approaching the consumer.
In today's post I want to offer you the keys to take advantage of the potential of this type of content and make it work in your favor.
Why add user-generated content to your content mix?
On many occasions you will have heard me say russian virtual mobile number that the worst thing you can do with content is to be boring.
The content is information but also entertainment and fun.
In order for the audience to identify with us, we must offer a mix of different types of content and speech formats .
Depending on the channel and the moment in which the user is located, we give priority to some or others, to help them advance and manage to convert them into a client.
This content mix must, without fail, contain a portion of user-generated content.
It helps bring the public closer to the brand, conveys its storytelling and reinforces the company's values.
1.- Seduce your clients
Who doesn't like seeing themselves on a big brand's social media?
Let's give an example.
On the way to work, you buy a pair of jeans that you will wear to a party at the weekend.
That day you upload a photo of your outfit to social media, where the jeans brand finds it.
She gets in touch with you to ask for permission to post it on her social networks and, who knows, show other women how to combine their clothes with style.
As a fashion fan, you feel that the brand takes your opinion into account, making you a model for a day.