Avoid link schemes Focus on ethical link building through quality content and authentic outreach.
On-page optimization
On-page optimization means tweaking your web pages so that they rank better and attract more quality traffic. It is a very powerful tool, as sometimes a few simple changes to the content and HTML source code can improve your SEO ranking.
Element Description Good practices
Using keywords Use keywords in all crucial areas (title, meta get netherlands number for whatsapp description, headings) to be relevant. Use keywords, but don't keyword stuff them.
Quality and relevance of content Relevant, high-quality content that matches the user's search intent. Focus on content depth and user intent.
URL structure and keyword inclusion Short, descriptive URLs with keywords for clarity. Keep URLs short and include your primary keyword (e.g., "/best-practices").
Internal links and site architecture Logical and easy-to-navigate internal links to help users and search engines. Descriptive anchor text and clear site structure.
Mobile optimization and responsive design The mobile-friendly site adapts to different screen sizes, and Google uses mobile-first indexing. Responsive design for a smooth user experience across all devices.
Page speed and UX Faster page speed helps improve rankings through improved user experience and lower bounce rate. Image compression, JS minification and CDN usage.
Image optimization
Optimize images for fast loading and SEO. Compress images, keyword-rich alt text, and WebP format.
User Engagement Signals
User Engagement Signals
Google looks for user engagement signals to understand the quality of interaction between a website's content and the user. These signals can help search engines determine the quality of a page and its ability to answer the questions users are searching for.