Product versioning is one of the most effective forms of upsales. It requires an understanding of what your customer values, and segmenting customers based on how much value they get from your products.
We covered how to effectively create product versions in our guide on eCommerce pricing strategy here.
Our next upsale example comes from Wayfair. Here they use a cell phone database type of warranty to bundle alongside a purchase - a 5 year protection plan for $9.99.
These types of protection plans are an excellent way to increase AOV sitewide.
6. Take advantage of default settings ft. Papier
One powerful upsale example eCommerce stores can utilize in up sales are default settings. Numerous studies have shown the efficacy of the "default effect", wherein people tend to accept default settings more often than not.
Above, we see this used to great effect. While Papier's notebooks can come in both soft and hardback, the default is to the slightly more premium offering. Opting out forces the customer to select a less desirable product, imposes friction, and hides the "price savings" of selecting the softback option.
Using warranties to increase AOV ft. Wayfair
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robiulhasan
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