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There are some digital marketing trends related to content creation that are key for 2025. In this article, we explain what to keep in mind to position yourself against the competition and have more visibility and reach through content marketing.
Essential content marketing trends for 2025
AI revolutionizes content creation
Artificial intelligence is significantly transforming content creation.
Tools like ChatGPT can write articles on any topic and for virtually any platform, but there are also those capable of creating images or generating videos or audio in a matter of seconds or a few minutes. And although their content is not suitable for publication as is, especially in terms of quality and ethics, they do hr email address list make the job much easier. In fact, all content generated through AI must be reviewed and adapted, which does not eliminate the human team, but it does make it easier for them to create attractive and relevant content for the user .
AI can also help with SEO tasks and other tasks directly or indirectly linked to content, as it is capable of analyzing a large amount of data in a very short time, as well as helping to identify relevant keywords and search trends or helping to optimize content.
Taking all this into account, there will probably be more and more companies using AI-powered tools, such as ChatGPT, in their content marketing strategies, albeit in a responsible way. In addition, this same tool brings a rather interesting novelty, a link with Canva, which is one of the most popular web platforms for graphic design and image composition at the moment. From now on, through ChatGPT you can discover and create templates for Canva, which can be a revolution for the creation of content in any of its formats .
Rise of short video
The rise of short video continues to transform the way people consume and create online content , so it will continue to significantly increase in popularity and remain a trend. This also applies to any type of video, from those with an informative nature to those with advertising objectives. In addition, according to several studies by HubSpot, most companies invest more in short video than in any other format, since it is the one that has given the highest Return on Investment (ROI) .
The popularity of short videos is mainly due to the fact that consumer habits have changed and users prefer shorter formats, which are better suited to the speed at which we live. In addition, it is no longer just TikTok or Instagram that contain and encourage the creation of short videos; YouTube has joined in through the YouTube Shorts platform , which goes from allowing 1-minute videos to videos of up to 3 minutes.
Short videos, however, pose a challenge for companies, as they must create content capable of capturing attention quickly and effectively .