What values can you offer?

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If the customers are anonymous (no details have been provided) when abandoning the site, you cannot reach out to them to attract them back to the site. In such cases, the company is losing potential revenue as returning visitors are very valuable, being responsible for 41% of the store’s overall revenue. Therefore, you can use exit intent pop ups to capture their email address by exchanging them with something of value to the customer. For more information about how to capture emails besides using exit intent pop ups see this Barilliance ebook.



There are numerous types of values you can use in the exit intent overlays. Some are mainly for the purpose of encouraging customers to make a purchase now, while others are mainly for capturing ema cell phone number leads il addresses for retargeting, remarketing and cart recoveries.

Most pop ups achieve both goals, but the focus and primary goal may differ depending on the company’s strategy, the type of customer, etc.

The various types of values used in the exit intent overlays are categorized by the main goal to be achieved.

To Convert Shoppers in This Browsing Session:
Value: Monetary Incentives
Customers respond very well to monetary incentives, as found by DMA, the main reasons customers sign up for emails are offers/sales (61%) and discounts (59%). Being effective, this is a very common value offered in exit intent overlays, used in different forms.