Understanding market research

[robiulhasan]

- Katrina Noelle
Market research enables brands to gain a better understanding of their customers. However, this research has many facets:

Market research: Studying the market to find out what customers are doing
Marketing research: Carrying out research to enable the marketing department to better target their campaigns
User experience research: Finding out how users interact with your brand and products or services
Design thinking: Exploring what customers want and incorporating this into product or service design
The terms can vary from situation to situation, so market res cell phone number lists earch has become an umbrella term for any research that aims to get some insight into customers. This involves both finding out what customers are doing and why they are doing it.

In many ways, market research is a creative opportunity. You’re listening to people and, as a brand, hearing what they have to say. This data then informs your business decision’s strategy development, and can drive creative innovation.


More than data
Market research goes beyond just collecting data.

Of course, it’s important to tune into what people are saying about your brand. However, you also want to understand their motivations, expectations, and pain points. You want to try to uncover the story behind the data.