Questions an SEO professional should ask

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Questions an SEO should ask to avoid getting one of those clients...The customer is always right, right? Well… Most marketers have had at least one “difficult” client. A lot of work, only to learn that all the stress, time and resources were simply not worth it. Sometimes the best thing to do is to “fire” the client, but could these “firings” have been avoided?

SEO professionals and digital agencies should have an initial conversation with potential clients and then present a work plan before any contract is guatemala mobile database signed. Of course, this is not about presenting a general plan for every case, especially since the complexities of link building, content, social media and PPC work, among others, do not accept pre-defined formulas.

This initial conversation is intended to analyze whether your service has a chance of meeting your client's expectations and also whether any major problems will arise with the deal. Note that this applies to both sides, since in a bad business relationship, both the provider and the client are disappointed. So, how can you avoid separations due to irreconcilable differences?

It's easy, ask the right questions!

Asking questions to understand expectations is the best way to “pre-qualify” your clients or your work, depending on your point of view. No one wins when one party dismisses the other. Therefore, we present 15 essential questions in a work presentation, so that both parties have a greater chance of being fully satisfied in a potential business relationship.

So, ask the potential customer:

What are your expectations for the results of the SEO work and how do you intend to measure the success of the work?
What is your niche and target audience? How do you compete in that niche?
What is your unique selling proposition (USP)? What feature sets your service apart and makes customers choose you over all competitors?
Have you had any experience with SEO work? Have you worked with other agencies? What were the positive and negative aspects of this relationship? Why did the business relationship end?
What is your current search strategy? Do you do any in-house SEO work?
If any work is already or has been done, is there integration between social media, SEO and PPC strategies?
What is the current structure of the website? Who monitors and updates it?
What metrics are available? Do you use Google Analytics? And Webmaster Tools? Of the available numbers, what is actually monitored.