The Ultimate Guide to Using Data-Driven Marketing

[rabiakhatun785]

Hi, I'm Rodrigo Nascimento and I love teaching or talking about Data Marketing .

I'm going to show you, once and for all, how data can be a great ally in the search for consistent results from digital marketing strategies . Are you with me?

I always say that my mission is to demystify this whole data aspect of marketing and data science.

In this post, I will show you how you can be more analytical and technological, that is, become a data-driven marketing professional . And to do so, I will bring you many insights and trends.

Digital Marketing Challenges
I will present some points of the central idea of ​​data marketing:

1. Tools that can, should or should not be used;

2. How are companies using ecuador mobile database data to empower themselves and make more assertive and accurate decisions in digital marketing strategies?

3. How can you get started with data marketing?

To begin to understand the core idea of ​​data-driven marketing, let's quickly analyze the challenges in digital marketing .

1. “Where will I invest my money and time?”
In recent years, marketing has undergone a significant — and even drastic — transformation related to digital, which has ended up significantly changing the consumer's relationship with their journey (from the moment they are approached by the advertisement until the purchase is finalized).

Digital marketing has brought ease and an abundance of data to companies, creating opportunities for them to operate in the market through numerous digital tools.

But this gradually generated an anxiety for results, while at the same time increasing marketing strategies and opportunities.

Given all this, consumers and companies have asked themselves: “Where am I going to invest my money and time?” This is a major challenge in digital marketing .

2. Cost reduction with digital marketing strategies
About ten years ago (when I started working in digital marketing), the cost of a click was around cents. And now, if you can get a click for R$0.90, that's pretty good.

If you can generate leads for less than R$0.50 or R$1.00, please talk to me. Especially in some more competitive niches (digital marketing and HR) that will certainly increase this investment value.

What was invested eight years ago to generate between 2 and 3 thousand leads, today generates around a thousand, which is already good.