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There are different types of social influence. They are: Conformity - when a person changes their opinions or behavior to fit in with the group, either out of a desire for acceptance, fear of rejection or obedience Social pressure - when a person acts on the orders of an authority figure. Feeling responsible or obligated to do something because someone says it should be done Persuasion - when people are persuaded by arguments, techniques or evidence to adopt a certain behavior, opinion or action.
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Social influence requires formal attire for business meetings. That is telegram data why drivers obey traffic rules and children obey their parents. Teenagers can change their hairstyle or clothing based on social influence. Social Influence of Digital Marketing Every company wants to achieve results through its digital marketing actions and strategies.
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For example, a user can: visit a website; purchase a product; To achieve this requires the use of persuasive methods, and this is where social influence plays an important role. Digital marketing is interesting precisely because of its potential to drive individual actions, behaviors, opinions, and decisions. However, this strategy must be implemented properly to maintain the authenticity of the brand and its authentic relationship with the public.