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But it means much more than that: the integration between the two departments allows for closer contact with the most important people: for example, it is one of the recommended paths for those who want to retain their customer base. In addition, a study shows that when technology (i.e. software, tools and other solutions) in the fields of marketing and sales are not synchronized, the loss of revenue can exceed 10% per year.
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At the same time, customer retention rates increase on average when telegram data working together, and another benefit is an increase in new deal closing and sales conversion rates of about 10%. What accounts for this difference compared to companies that don’t invest (for example, in demand generation)? The same survey shows that consumers prefer companies that offer extensive content and help them at every stage of the sales process.
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Still not convinced of the importance of demand generation and how closer relationships can be a differentiator? Less than 10% of leads don’t convert into deals, which means you have another opportunity to invest in this strategy and really differentiate yourself from your key competitors, although demand generation efforts are essential for those who want to better apply the resources available to them in this industry.
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