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Share Author Vector Author Subscribe to our blog Get access to our main posts directly in your email Related Posts Marketing Problems Learn how to discover the best solutions to your marketing problems Jump to Content Blog Category Learn about the free material search. Talk to a Consultant From rebranding to recipe launches: understand the influencer marketing strategy In recent weeks, discussions about Big Brother Brazil have taken social media by storm.
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Much of this buzz comes from the marketing strategies employed by players like telegram data Bianca Andrade and Manu Gavasi. Learn more about the cross-media strategies of more players! Read: Minutes ✓ Human Content Renewal: From Rebranding to Launch Formula: Understanding Influencer Marketing Strategies Does your company need content? Find the best writers! Try it for free The show has been on the air for years, has had over 100 participants, and has generated countless controversies.
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But after following the same formula for so long, did Big Brother Brazil succeed in innovating in its first edition? When many people were wondering if the show should end, the production team turned to digital resources and gave the reality show new life by inviting online celebrities and anonymous people to participate. This creativity not only brought renewal to the show's audience, but also brought good marketing lessons to the market.