Media Use
So, in order to develop and optimize content, it’s time to look at the intent these terms represent and what goals they help achieve at different stages of the funnel. For example, let’s say many users visit your site searching for “digital marketing.” This term is fairly broad and generic and tends to generate a lot of traffic, but the person conducting this search may be interested in learning more about the topic but is still far from converting — that is, despite this intent, it’s unclear whether the person wants to learn about the concept of digital marketing, find a course on the topic, or hire an agency.
Pain points and goals
So, what are you going to do with this term? If your goal is to generate traffic (which it telegram data probably is!), you have to satisfy this informational search intent with broad content that covers all possible queries. In this content, you can discuss digital marketing, tools, courses, strategies, and a variety of other topics within this topic that will also generate traffic and interest.
Among them you can think of
For each more specific topic, you can create new articles that act as “satellite posts” and link to “pillar posts” – more complete, comprehensive content. In fact, this is how the topic clustering strategy works, and one of the satellite posts we use on our blog might be about “How to Choose a Digital Marketing Agency”.
Auto dealership phone lead generation
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