The type of videos you can use in emails include:

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Table of Contents
What is video email marketing?
Benefits of using video in email marketing
Tips and best practices for using videos in email marketing
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What is video email marketing?
Video email marketing is simply including videos in your marketing emails. Using email marketing videos can help capture reader attention and break up monotonous walls of text in your emails.


Explainers: Doing a deep dive into a particular subject or answering a frequently asked question about your product or service
How-tos and product demos: Visually explaining how to best use your product
Testimonials: Interviewing satisfied customers and sharing their thoughts with your prospects
Behind the scenes: Giving viewers a glimpse kuwait mobile numbers of your company culture and how the staff spend their day-to-day
The videos don’t have to be your own creation either. For example, you could embed videos from other creators if you feel they fit within the theme or messaging of a particular email. It’s always best to credit the original creator in these cases.

Benefits of using videos in email marketing
Before we get into how to use videos in marketing emails, let’s first establish why you’d want to do that to begin with.

The answer mostly comes down to the fact that videos are widely recognized as one of the best marketing content formats for driving engagement. If you’ve ever tried to read a book while a TV is on nearby, you’ll understand why—the combination of moving visuals and audio is hard to look away from.

Furthermore, many people out there just aren’t that interested in textual content in the first place. Maybe they don’t like reading, maybe they don’t have the patience to wade through paragraphs of text, or maybe they simply find written content boring. Whatever the case, those people will still be attracted to videos.

It’s only natural, then, that you’d want to use video content in your email marketing, just like you would on your website or on social media. People who might immediately delete a text-based email could end up sticking around to watch a video, making those emails more effective.

Tips and best practices for how to use videos in marketing emails
Now that we’ve established the reason for including videos in your email marketing campaigns, let’s talk about some tips and tricks for implementing those videos, including: