Semantic core clustering: how it helps promotion

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The success of SEO promotion, and therefore the business itself, depends on the correct distribution of keywords and phrases in the text. And clustering the semantic core is an important stage in promoting a resource. But this is not a task that can be called simple.

So contact Fractus – entrust it to the experts.

Semantic core clustering: what is it
First, it is worth finding out what a semantic core (SC) is. These are key phrases and words that reflect the specifics of a resource. These are what the user enters into a search engine when looking for a specific product.

Compiling a semantic core is the first step towards improving the visibility of a resource by search engines. This is the process of collecting the most suitable words and phrases. But clustering the semantic core is a further step, which consists of dividing keywords into groups (clusters) based on the analysis of search engine results.

Semantic core clustering: what is it

Why is this necessary?
Clustering is necessary for further distribution of andorra email list 24290 contact leads keywords across landing pages within the framework of SEO optimization . It helps to understand which queries can be placed on one page, and which should be distributed across different ones: each group has an individual intent (the intentions or needs of the consumer). Based on the grouped keywords, content is created for each page. One landing page - one group of queries.

For example, the query "built-in wardrobe" is informational, but "order a built-in wardrobe" is commercial. Therefore, the search results will be different. Naturally, they are distributed across pages that differ in terms of purpose.

Properly grouping queries means achieving higher rankings for all of them.

Clustering methods
Automatic . They resort to the services of systems and services. Such as Key Collector, KeyAssort, Serpstat and others. Automation provides higher accuracy of grouping, saves time. They are used in working with large amounts of data.
Manual . They analyze and distribute key phrases and words using Excel, OpenOffice, and Google tables. Here, it is easy to set parameters by which you can sort the data. The method is based on logical breakdown. This option is suitable for small projects.
Mixed . For greater effect, queries are first grouped using programs or services, and then inaccuracies are eliminated manually.
Query Clustering: Methods
Soft. The base keyword is compared with others by the number of URLs (URL – unified resource locator) that match in the search results. The clustering threshold (the smallest number of matches between the keyword and URLs from the TOP of the results) is 3, maximum – 7. The method is used when filling information resources.
Hard. The degree of matches is more rigid and precise – 7-10 URLs. The method is used when promoting online stores.
Query Clustering: Methods

To update or not to update?
SEO promotion of resources is dynamic. You can't just fill a site with content once and reap the benefits. The nature of queries and search results change over time. That's why the content requires changes. This means you'll have to adjust the semantic core again and regroup queries.

SEO optimization from Fractus
Need website promotion? Don't rack your brains over how to do it – contact Fractus. We have professional optimizers, equipment and programs for an effective solution to the problem. Such promotion includes development of the semantic core and clustering of keywords. And your resource will easily get to the TOP of the search results.

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