Buyer Psychotypes: Who is Who?

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ll people are different, so they perceive the same information differently, behave differently in the same situation... Everyone who works in sales should remember this. According to statistics, 80% of success in trade depends on psychological aspects. Therefore, they require special attention. There is such a concept as "customer psychotype". It should be adopted by everyone who strives to succeed in commercial activities. It is important to learn how to correctly identify and distinguish between buyer psychotypes and skillfully use this information in your own interests.

Why determine buyer psychotypes?
An individual approach to the client always gives its results, as does the technique of persuasion. But it is almost impossible to implement them in reality without understanding the psychological characteristics of the individual. Such information allows you to predict the reaction and behavior of a person in a certain situation. Thus, you can establishburkina faso email list contact with the buyer and persuade him to buy. If you know the person and understand how he thinks, you can easily sell him anything, and most importantly, he will be satisfied with the purchase, which means there is a high probability that this buyer will become a regular one and will recommend your services to others.

Why determine buyer psychotypes?

A psychotype is a generalized characteristic of a person based on their psychological characteristics. There are many classifications of buyer psychotypes, each of which has a right to exist. In principle, any sales worker can determine the most convenient one for themselves (simple, understandable - "underline what is needed"), find as much information as possible, study it and use it in practice. We will consider the most popular one in more detail, so that you know where to start.

Types of psychotypes according to Carl Jung
One of the most popular in sales is deservedly considered to be the typology of psychotypes of the famous Swiss psychiatrist Carl Jung. He identified four main types:

Analytical. This is a client's psychotype who makes a very balanced decision about a purchase. He carefully considers each step, so before buying something, he compares similar offers, prices, reviews. Such a buyer is self-confident and at the same time reserved. He is not prone to impulsive actions, so he will carefully select the best option for himself. If you are dealing with such a person, you should not rush him. The seller should speak calmly, slowly, but confidently, always arguing for each thesis.
Harmonious. This psychotype includes people who are withdrawn and insecure, silent and uninitiative. It is difficult for them to make a purchase decision on their own, so the help of a qualified seller is simply necessary here. Such clients will appreciate a friendly tone, care and attention, but not obsession and excessive persistence. If you can win their trust, the success of the transaction is guaranteed, moreover, you can count on long-term cooperation.
Emotional. This client is very active, noisy, fast and positive, and his every word is emotional. He loves to be the center of attention, try new things and can make decisions without thinking. But at the same time, this buyer also changes easily. Inconstancy is evident in everything he does. Therefore, in order to persuade him to buy, you need to act confidently, but you also need to listen carefully and not interrupt. Offer the client of the emotional psychotype new products and the most popular positions, emphasizing these aspects.
Purposeful. This is a buyer's psychotype who speaks loudly, looks interested and acts quickly. He values ​​his time, but does not tolerate advice. For such a client, status is important, so it is worth offering him prestigious, branded, exclusive goods. At the same time, it is important to emphasize the uniqueness of the product and emphasize the importance of the buyer's persona. In each question, demonstrate a high level of your professionalism.
Types of psychotypes according to Carl Jung
Psychotypes do not always have a clear distinction. Sometimes you can find mixed types. In this case, it is necessary to combine different behavior tactics and show flexibility.
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