Rozy recently celebrated her 3rd birthday. OK?! Who is Rozy, anyway?
Rozy is an influencer. Her Instagram profile is followed by 144 thousand people.
Nothing strange yet? Rozy is a digital person. Rozy doesn't exist in real life.
Virtual influencer Rozy celebrates her 3rd birthday
Virtual influencers - why are more and more companies launching digital personas?
The pandemic, or rather the inability to travel, go out to dinner, and iran phone number data socialize, but also the increasingly demanding conditions for working with influencers and the budgets for their engagement, forced marketing experts to pull a solution out of their sleeves. They decided to “revive” virtual influencers. Let's not forget, they have been around on social media for over 10 years.
And here they are. The whole army.
What makes Rozy different from the thousands of other live influencers with a larger army of followers?
They never age, have no scandals, and are digitally flawless.
Rozyn's Instagram is full of sponsored content (Chanel, Hermes..), where she advertises skincare and fashion products, and the expectations are that this year she will " easily reach more than two billion Korean won (about 1.52 million USD) in earnings."
Rozy has signed contracts with well-known brands, struts in virtual fashion shows, and has even released two singles.
Rozy- instagram profile
She is “ capable of doing everything humans can’t… in the most human-like form ,” Sidus Studio X explained on their website . And they didn’t stop there – they created Korea’s first virtual family, Hogonheil, with 11,800 followers.
The CGI (computer-generated imagery) technology behind Rozy is not new. It is ubiquitous in today's entertainment industry, where artists use it to create realistic non-human characters in films, computer games and music videos.
In short, a virtual influencer is a digital character that is created using computer graphics software.
According to Christopher Travers, founder of VirtualHumans.org, virtual influencers experience an average of 3 times more fan engagement than a typical human influencer.
However, Rozy is a baby in terms of the number of followers - the HypeAuditor team and VirtualHumans.org have compiled a description of the best virtual influencers in 2022.
Who are the most followed virtual influencers in 2022
1. Lu to Magalu
Masgalu-TikTok
Lu emerged in 2003 as the voice of a salesperson at online retailer Magazine Luiz. She first appeared on Magalu’s YouTube channel in 2009, after which she led tutorials on the Brazilian tech retailer’s latest technology. She became the brand’s spokesperson and helped the company build a fan base of 32 million+ across social media platforms , becoming the most followed digital brand.