Luis is an online marketing consultant who today is going to explain all the aspects of affiliate marketing . We will learn what it is, the figures involved, the different types that exist, the platforms and the best programs that you can use. Luis ends with 10 great tips to get the most out of Affiliation and to be able to make a website profitable.
Although affiliate marketing is also carried out using formulas other than a website (for example, through email marketing), it is usually better known as a system through which we monetize a website. In other words, it is a way of earning money for those who have a website of any kind (blog, web page, forum).
What is affiliate marketing?
This is a system whereby the affiliate promotes the advertiser's products afghanistan telegram data services through links that drive potential user traffic to the advertiser's website. This company commissions the affiliate whenever the agreed event is met (sale of a product, subscription to a contact form or newsletter, etc.).
Main features and requirements for affiliate marketing:
icons-02-081. The importance of the link
In this system, the link plays a fundamental role, because apart from directing traffic, it also has a code incorporated that allows us to track visits to know:
Which website or campaign does this visit come from?
If you make the purchase or take the desired action
When is it done?
We will later see that the moment in which this action is carried out is also important.
Person to person communication2. Who is involved in the affiliation systems?
Affiliates . These are the owners or webmasters of websites that allow you to host ads on their space in exchange for commissions. To be an affiliate, you need to have a website with hosting and a contracted domain, and one of the best options would be to do it with WordPress.org to be able to install the ad function through a free plugin.
Affiliate platforms . Sometimes this figure exists and other times it doesn't. They are intermediaries between advertisers and affiliates who offer the affiliate programs, the infrastructure and software through which communication is generated, the commission payment systems between advertisers and affiliates, etc.
Advertisers. These are brands that want to display and promote their products on other websites. Advertisers pay the agreed commission to the affiliates and the affiliate platform every time the links bring traffic or sales. If you have a brand, it is also very interesting to try this sales method. It is usually very beneficial since you do not have to make a large outlay since you will pay a commission when sales or contacts have been generated. It is the best way to make others recommend your product.
icons-02-393. What forms of compensation exist?
Different events can be defined that will give rise to the right to collect the commission. Depending on the type of product or service being marketed, one or other forms can be established, but the most common are:
Pay per Sale. This is a clear criterion for establishing a commission. The remuneration is usually high, but it depends on the advertiser's conversion capacity.
Payment per Lead or per registration. In this case, if we get the user to go to the advertiser's website and register on a form, we have already achieved the event that entitles us to the commission.
Payment for Call Tracking. This is a method widely used in some types of businesses, which consists of getting customers to leave their phone number and requesting that the advertiser call them to inform them.
Payment per action. In each type of advertising strategy, the advertiser may be interested in achieving different actions. For example, in the sale of insurance, there are affiliate programs in which the advertiser receives a commission if the affiliate gets a potential client to make a quote for their insurance in the insurance company's "pricing system."
There may be other types of compensation formulas, such as pay per click (CPC) or pay per thousand impressions (CPM) .