In Yoga Academy, a couple of years ago, a huge rebranding job was done. We had an ambitious but very specific goal: to lay the foundations to make Yoga Academy the reference brand for yoga in Italy .
In this rebranding work, defining the tone of voice and the personality of the brand was fundamental. To do this, the contents were fundamental.
First, we worked on the personal branding of Denise Dellagiacoma , the founder. We gave her face and voice to the brand, so that Denise's personality and tone of voice were that of Yoga Academy .
From social media to newsletters to video courses.
A grand event like Kalemana 2022 which was an incredible belgium telegram data success, as you can judge from the photo.
brand awareness-kalemana
Writing a book or relevant paper content is a very powerful weapon.
From the end of September you can buy the first Yoga Academy book in all bookstores in Italy.
yoga academy book
Another example? Patagonia.
If you don't know, Patagonia is an outdoor clothing company, very famous among enthusiasts of this niche.
The fact is that Patagonia is much more than this.