Pre-roll (at the beginning of the episode);
Mid-roll (in the middle);
Post-roll (at the end).
Typically the initial part of a content, more or less 25% of it, is considered the best for inserting advertisements that reach as many people as possible.
mid-roll ads tend to cost more to bid on than pre-roll ads.
That’s because, as BluBrry noted, people are more likely to skip ads that play at the beginning of a podcast than ads that play in the middle.
In other words, a mid-roll ad typically reaches the most engaged or receptive members of a given podcast audience.
They are, on average, the best convertors, but not the ones with the most reach.
So in the battle of mid-rolls vs. pre-rolls, you’ll need to balance your brazil telegram users mobile phone number list budget with the podcast audience you want to reach to generate a truly effective alliance.
You can test post-rolls, but we haven’t found any data to support them. Nothing convinces listeners to stick around after a podcast episode ends
Going to the structure of the podcast, on average it publishes 2 episodes per week, but in general it has an irregular schedule.
The latter becomes a truly lesser evil in the context in which each episode, however practical, talks about different topics that can interest different audiences.
Each episode lasts on average more than 1h 30m, a lot, but on the other hand it is highly educational, an ideal aspect to encourage listening outside of the listeners' travel times.
This is the difference compared to podcasts of mere entertainment, for which there is often only disinterested listening, truly always in multitasking.
According to online data, Ferriss earns $108,000 from each of his episodes thanks to the collaborations with brands, for which he inserts 2 ads in each episode.