For an e-commerce to generate profits it has to sell, otherwise it will not be profitable. Maintaining obsolete strategies, complex designs, and very long purchasing processes are some of the mistakes we make. Apply these 20 ways to improve the conversions of an online store brought to you by Posicionamiento Web Salamanca to increase its performance.
Why is my online store not selling?
Conversions on a website go beyond just sales. They also include subscriptions, downloads, registrations, among others. In this opportunity we will focus on how to increase sales in an online store .
There are many factors that can affect the conversion rate of an e-commerce site. If the customer is not satisfied, they will leave the site and will most likely buy from the competition.
Common problems with online stores include those related to design colombia telegram data performance. According to Zerolag, 51% of buyers abandon an e-commerce site when it takes too long to load. And 79% of dissatisfied visitors will not return.
A cluttered website, difficult to navigate or one that displays too many products on a single page will also be rejected by consumers.
Security is another of the main factors. There are those who consider the Internet to be an unsafe place to shop. Others have suffered some kind of incident such as data theft and prefer not to return to the site where they had that problem. Therefore, you must find a way to generate trust on your website .
In addition to these reasons, in the following list we mention why users abandon the shopping cart :
Very high extra costs.
Little information about the seller.
Lack of contact information and customer service.
Because they don't have payment methods that the user trusts.
Missing SSL security certificate.
Prices are too high or unclear.
Lack of information on return policy.
Complicated purchasing process.
Because the site requires registration to purchase.
Source infographic
20 ways to improve conversions in an online store
Identifying the problem with your e-commerce will allow you to take steps to correct it. You can apply any of the following methods or combine several if you notice that your sales are falling.
Take care of the design of the online store
As we mentioned, the design and performance of the site are key factors for the success of an online store. Keep in mind the following recommendations.
Have a custom and simple design
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Instead of using a template, ask a web design expert in Salamanca to develop it from scratch. This way, it will be easier for the consumer to identify the website with your brand or product. In other words, it will have its own personality.
On the other hand, keep the design simple and easy to navigate. On the home page, show only the main product or the best-selling ones, without cramming everything onto a single page. Use the menu so that the user can find what they are looking for.
Clear calls to action
Call-to-action buttons should stand out from the rest of your design elements with a contrasting color and legible text. Changing the color of buttons alone increases conversion by 21%, and making them larger increases conversion by up to 591%.
Includes social buttons
Allowing users to share on social media will attract qualified traffic to the website. Also, if a customer shares after making a purchase, it is because they are satisfied. In this case, the social buttons should be small, so as not to distract the visitor.
Improve loading speed
Measure your site's loading speed with the tools available online. Optimize all the images you upload, hire a quality hosting service, and install a good caching plugin. These are some of the actions you can take.