Don't aim to introduce tools

[robiulhasan]

BtoB marketing operations are diverse, including advertising operations, content marketing, and email distribution for customer development. While the use of tools is essential to streamline operations, there are also cases where the introduction of tools itself is the goal.

For example, just because an MA tool is introduced does not mean that hot leads number library will be automatically mass-produced. A person must come up with a scenario for automation, and it is also necessary to create content to provide according to the customer's consideration stage. By continuously developing content and linking it with an appropriate MA, more accurate measures can be implemented.

When introducing a tool, it is important to determine what you want to achieve with the tool, set specific numerical goals, and consider the operational design to achieve them.



3. Collaboration with the sales department


In B2B marketing, it is also important to work closely with the sales department.

It is not uncommon for cases generated by marketing to not meet the sales department's standards and be left unattended. To prevent this from happening, always check whether the cases you generate are easy for the sales department to handle, and if necessary, review the measures and lead qualification standards.