Recent advancements, such as generative AI , enable near real-time personalization , leading to an era of omnichannel hyperpersonalization , where the customer experience fluidly adjusts across spain telegram platforms based on their immediate behavior.
As AI-powered personalization has become more nuanced and powerful, consumers have come to expect these personalized experiences. According to McKinsey , 71% of consumers expect personalized content, and 67% are frustrated when interactions aren’t tailored to their needs.

Personalization drives growth, with businesses generating 40% more revenue through personalization. Today, AI-powered personalization is being applied across a range of industries to deliver relevant product recommendations and experiences for both individual buyers and professionals in B2B environments or employees receiving personalized communications.
In marketing, AI personalization powers various marketing strategies, including personalized email marketing campaigns or online ads targeted at specific consumer groups.
Custom AI solutions to improve marketing 1.- AI in email marketing
Artificial intelligence optimizes email marketing campaigns by personalizing messages based on recipient behavior and preferences. AI algorithms can segment audiences more accurately, predict the best time to send emails, and adjust content based on previous interactions. This results in higher open rates and a higher conversion rate.