Let's face it, your team is not motivated by the software and you may even be considering stopping using it.
In this post we want to get straight to the point and explain how you can make the most of the utilities that a CRM allows you .
Why do I need a CRM?
A CRM is a relationship manager made up of a set of software programs that allow companies to communicate with their potential and current customers. It translates into software that allows detailed tracking of the relational information we have with customers.
The possibilities of each software are many, including tracking emails, calls, scheduling appointments, customer service registration, or personalized emails.
A CRM allows you to carry out relational marketing actions and centralize your communications with sales opportunities and clients.
If your sales team lacks communication skills and is overwhelmed with customer canada cell phone number management, it's time to implement a CRM.
Signs your CRM is too complex
We're going to list seven reasons why you might want to consider whether you need a more basic CRM option.
1. Too many unused features
This may be one of the most common signs. It's like having a 4x4 car in the city; it uses a lot of gas, it's very big, and you don't even use half of the power.
According to Salesforce , one of the most popular CRMs, approximately 72% of CRM users believe they would trade functional complexity for simpler-to-use software.
Having a substantial number of applications is not always the best. Many times we perform simpler processes and realize that we do not need all the bells and whistles of convoluted processes.
Usability and simplicity are your best friends in these cases. It is true that a young team has a better acceptance of technology, but the important thing is to focus on your sales objectives and on obtaining a better return on investment.
2 Complicated and lengthy initial installation and configuration
A good CRM shouldn't take that much time to get started. So if you and your team are new to using CRM, it's normal for the learning curve to take some time. But if you're already experienced and find the setup cumbersome, it may not be the right software for you.