When we create and share content that reinforces our employer brand, we don’t just aim to attract talented professionals and foster a positive and engaged work environment. We also make a significant impact on how prospects perceive us as a provider . Prospects are often more inclined to choose a company with a positive work culture, as this suggests stability and long-term commitment. This makes us a trustworthy and attractive partner to do business with.
Posting about significant achievements and recognitions in your industry reinforces your company's position as a market leader . In this regard, I suggest posting about awards received, new partnerships and certifications. Also share photos, videos and summaries of any presentations or participation in events, conferences, webinars to show an active presence and commitment in the sector.
Examples of content for executive profiles on Linkedin
As we already mentioned, the content of the Company Page must help convince prospects who are in the decision phase.
On the contrary, prospects who are in the ToFu or MoFu phase are looking to educate themselves in understanding their need and in knowing the possible solutions to that problem, and they are looking for non-salesy, but educational content.
I believe that this role of educator should be placed on the company's referents (people) who have authority and expert knowledge on the subject , and not on the commercial brand.
Examples of this type of content are copies sharing valuable content such as reports or statistics, opinion articles, trend analysis, webinars, infographics, white papers, detailed guides, interactive content suc russia phone number exampleh as surveys and explanatory videos.
The goal is to nurture those relationships and establish authority and credibility in the field to guide prospects through the decision-making process.
The key is to share content that truly reflects a leadership position and expertise in the market and sector.
There is no doubt about it. You will gain more clients.
Because?
Because customers value companies that help them understand their pain and give them confidence and peace of mind that they can solve it.
And there is no better way to achieve this than with a content strategy that is relevant to your prospect.
Attacking the pain your prospect has and giving them tools to solve it.
However, content is only one part of your customer acquisition strategy, and it must be integrated with other parts of your sales strategy.
Your content must be personalized, and so must the treatment.
Your content should convey authority and knowledge, and so should your sales teams.
Your content should show that you have a deep understanding of your client's context and needs, as well as your solutions.
There must be a strong coherence between what the content says and your actions.
I can help you think of the best content strategy for your B2B company, let's talk.