Content marketing in the industry: visibility, leadership and acquisition
At Connext we know all too well the problems of creating and updating an industrial company blog. We're sure you've heard these questions: What do I write about? Who writes something so technical? Are there more clients thanks to the blog? How can we position our blog? Why aren't the number of visits to the website increasing? No, we're not fortune tellers, we've simply seen too many company blogs that have ended up in oblivion.
This may interest you: How to write a blog if you are an industrial company
When creating content it is important to be clear about two things:
We don't write for our team, partners or clients. Leaving aside articles about internal communication, the first objective is to write for those who don't know us yet. In this way, the mission of each post will be to provide value , raise needs and solve problems. Only in this way will we be able to attract the attention of potential clients.
We write to generate a next step. A common mistake is to write about the wonders of a project or to give a mere corporate opinion on a topic of interest in the sector. Remember that we must not be satisfied with the user arriving at our website, solving a problem or satisfying an interest, and leaving to continue browsing among your competitors. Write using all the necessary resources so that your reader wants to know more about you. This is the best way to improve results.
How can I translate all this into paper? By following a strategy: Inbound Marketing . This methodology, which you are probably already familiar with, has a focus on results-based marketing , which will make you change your mindset and exploit the possibilities of content for generating opportunities and attracting business.