we decided to register the brand

[likhon450@]

Having become a senior manager, Alexey realized that he had reached his career ceiling. Then he faced a choice: to start working for himself or to change the sphere. He did not want to leave the motorcycle business, so he decided to open his own business. So he opened a store selling motorcycles, snowmobiles, spare parts and consumables. In 2018, together with a business partner, we launched LKMoto.


Almost immediately, in order to establish production and sale of accessories under our own brand in the future. To attract new customers and make the brand recognizable, we decided to promote ourselves on the Internet The kuwait telegram data entrepreneurs launched a website and a Telegram channel, created motorcycle dealership profiles on Odnoklassniki and VKontakte, and added the company to Maps. They regularly make video reviews of equipment and components, and then post them on YouTube, RUTUBE, and Zen.


In 2021, Alexey and his partner decided to sell their products through marketplaces. These are mainly consumables and accessories for winter equipment: levers, bushings, snow protection, ski pads for snowmobiles. A budget was allocated for their promotion. When the winter season ends, advertising costs are redistributed, for example, to website promotion. We decided to sell through marketplaces because it is convenient for buyers. It is easier and faster for them to receive the goods at the nearest Ozon pick-up point than to travel to our store across Moscow.