For example, if you post about a new initiative to reduce your company’s carbon footprint - prompt engagement. Ask what other suggestions people have to expand the program or invite followers to a webinar on sustainability.
Take ECOS, an eco-cleaning product company that foc germany phone number list uses on sustainability and the environment. This Instagram carousel they made incites people to try out sustainable coffee swaps. It’s not only interactive, in asking people to swipe, but offers simple and actionable advice to protect the environment.
ECOS Instagram
Read more about the amazing influencer-led viral success of #TeamTrees
" 70% of consumers want to know what the brands they support are doing to address social and environmental issues and 46% pay close attention to a brand’s social responsibility efforts when they buy a product "
2) Be consistent but not overbearing
It’s important to keep a focus on your CSR commitments, but don’t flood your social media feeds with just that type of content.
It may come across as salesy, pushy, or overbearing to a prospect or customer. However, if you say too little it may seem like you don’t care about your commitments.
A mix of content is always good in your social media feed. The key is to keep your ethos