Weaknesses: inconsistent posts or low follower count;
Opportunities: new social media platforms or underserved audience segments;
Threats: competitors or changes in platform algorithms.
Step 8: Prepare a plan and update your strategy
Once you have collected the data, it is time to review your russian business email list marketing strategy and plan actions to achieve your social media goals. This step is critical to ensure that the information you have painstakingly collected is translated into action and a stronger social media presence.
Here are some questions you can ask yourself to help make the process of creating a plan and updating your strategy easier:
Which social media platforms produce the best results and why?
What type of content works best and how can you increase it?
When is your audience most active and how can you adjust your posting schedule to achieve maximum engagement?
What were the most significant strengths identified during the social media audit?
What weaknesses require immediate attention and improvement?
What new metrics or KPIs need to be tracked to ensure the updated strategy is working?
Conducting regular audits is critical to optimizing your strategy and achieving better results.In the previous article, when talking about the advantages of Telegram, one of them was the diversity of content types. So, in Telegram you can create: