We'll look at Quality Score in more detail soon

[sharminakter]

The eligibility of an advertising account to participate in the auction.
The order in which eligible ads will appear in the ad space on the results pages.
How much a click will cost each of the advertisers whose ads are displayed.
The first factor influencing bidding is the maximum CPC (cost per click) that an advertiser sets in their account for a specific keyword or ad group – this is the most they are willing to pay for each click.

This is not necessarily the amount he will pay, it is just the maximum.

The other influencing factor is Quality Score , a metric that is made up of a number of different factors such as CTR (click-through rate), which is the expected click-through rate of an ad, but also the relevance of an jamaica telegram number database ad to the search query, and the experience on the landing page to which the ad will send traffic.


The position of an ad on the results page is determined by the Ad Rank , which can be defined in simple terms as follows:

Ad Rank = Quality Score x Max CPC

Actually, Google's formula is a bit more complex , but the one given is fine for general understanding.


Ad Rank plays an important role in this, but it is not the only factor determining CPC. We can understand the cost an advertiser pays to appear in their position as follows:

Cost per click = Next advertiser's Ad Rank.