What is good content marketing?

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You can’t talk about digital advertising in this day and age without bringing up content marketing early and often in the conversation. It’s clear, given the importance of the topic, that it’s a critical piece of the puzzle, but it’s not always clear what it means.

What is content?
To understand content marketing, you need to understand that content is not just the written word.

Content is pretty much anything that is displayed on a page. Content is the stuff that fills the internet and the entire social media world is built on. The main thing that makes content content is that it is not explicitly designed to be marketing.

It’s informative, entertaining, and sometimes even senegal telegram number database shareable. But it doesn’t always fit what we consider traditional marketing.

While marketing aims to sell a product by directly promoting it, explaining in detail how fantastic Widget 3.0 is and how it will change your life, content marketing often aims to inform or entertain a potential customer in order to build brand loyalty.

It's no secret that potential customers who use your site for information will come back later to purchase products related to your business if they are convinced that you know what you are talking about.

The best content marketing is truly disinterested. It’s not selling something or overtly promoting a product. It simply provides useful information in an easy-to-understand format for a knowledge-seeking audience. It comes in many shapes and sizes, including: