Lionel relies on two pillars
Posted: Sun Dec 22, 2024 8:51 am
“You can’t get long-term customers by just making a splash. There are things that are built over time.”
What struck me about this philosophy is precisely that it goes against what we naturally envisage when we launch an e-commerce activity . We often think that it is necessary to immediately throw ourselves indonesian numbers headlong into acquisition. We generate traffic, which we hope to convert with our products and special offers. And for the others, game over.
But the customer lifecycle is not limited to a few random touchpoints. What Lionel is telling us here is that it is vital to create a solid marketing foundation before anything else, designed to maximize the impact (and profitability) of each acquisition effort that will be produced thereafter .
The deep purpose of this step is of course to cultivate the trust of its customers and prospects, their attachment to the brand , to the products. In short, to weave a web capable of subsequently accommodating their slightest interactions.
To do this,
CRM and segmentation
By isolating different segments , Nature Cos was able to develop numerous fully contextualized scenarios , which will be executed without any further human intervention being necessary.
The brand identifies, among other things:
Participants in its marketing events who did not place an order
Customers who ordered X days ago
Customers based on their number of orders
What struck me about this philosophy is precisely that it goes against what we naturally envisage when we launch an e-commerce activity . We often think that it is necessary to immediately throw ourselves indonesian numbers headlong into acquisition. We generate traffic, which we hope to convert with our products and special offers. And for the others, game over.
But the customer lifecycle is not limited to a few random touchpoints. What Lionel is telling us here is that it is vital to create a solid marketing foundation before anything else, designed to maximize the impact (and profitability) of each acquisition effort that will be produced thereafter .
The deep purpose of this step is of course to cultivate the trust of its customers and prospects, their attachment to the brand , to the products. In short, to weave a web capable of subsequently accommodating their slightest interactions.
To do this,
CRM and segmentation
By isolating different segments , Nature Cos was able to develop numerous fully contextualized scenarios , which will be executed without any further human intervention being necessary.
The brand identifies, among other things:
Participants in its marketing events who did not place an order
Customers who ordered X days ago
Customers based on their number of orders