The basis for working with competitors' clients

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subornaakter10
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Joined: Sun Dec 22, 2024 3:46 am

The basis for working with competitors' clients

Post by subornaakter10 »

To attract customers of competitors who buy products similar to yours, it is important to demonstrate significant advantages and provide tangible benefits. The most frequent question asked by representatives of the target audience (TA) at different stages of interaction with marketers and sales managers is as follows: "Why should you choose your company's offer and not your competitors'?"

Providing a reasoned answer in this case will be difficult without adequate information about your competitors. Such a form of justification of advantages as "we are the best in this philippines whatsapp field" will not help here. Potential clients need specifics. In order to leave competitors, they must see a clear benefit for themselves.

The basis for working with competitors' clients

It is important to demonstrate to competitors' clients visible advantages based not only on the properties of your product. At the same time, it is necessary to show that your offer compares favorably with the applications of other companies. The client should have the opportunity to choose between various products presented on the market.

The competitive advantage of your offer can be provided by its characteristics and conditions that other companies cannot provide. To highlight your strengths, you need to analyze competing companies and their products.

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Professional study of opponents allows you to solve a number of important tasks:

Develop an effective strategy for enterprise development.

Improve the methods of attracting attention to your product.

Forecast possible sales volumes.

Improve your product.

Form a popular product range.

Calculate an adequate price for the product.

The main objective of competitor analysis is to adjust the company's policy in order to increase business profits.
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