Step 1. Collect data
To personalize a video, you need data from your customers. It is therefore important that you have access to this data and know where the data comes from. There are various data sources that you can use to retrieve data for your videos. These are CRM, DMP, CMS and open source. Do these terms mean nothing to you? Stop reading and start delving into them right away. And a nice bonus, a lot of systems already have an integration with personal video software.
You can use personal video at various points in your customer journey. For example, think of attracting and welcoming customers or reducing abandoned shopping carts. But in order to get the right message, at the right time, in the right form to the right person, it is important that you understand the context of the customer. That is why you map out the customer journey, in order to then see where the points for improvement lie.
Here you ask yourself the question: at what point can personalization make the message even more relevant and powerful? These points of improvement are moments within the customer journey where you can increase conversion, reduce costs or optimize the personal customer experience.
Also read: Personal branding
For a large airline, such a moment at which you canada whatsapp number can increase conversion is, for example, the moment when customers place a flight in their shopping cart, but then do not complete the booking. Now, an airline can send these customers a simple reminder by email, but by adding a personal video with relevant ticket details, they give customers that extra push to book. After determining points for improvement, you can use this to define KPIs within your customer journey.
Step 3. Creating a personal video
In addition to sending the right message at the right time, having high-quality video content is important to ensure successful use of personal video. Personal video doesn't work without it! Remember, quality content doesn't always have to be expensive. So create concepts and content that touch and move customers and give them the experience they deserve.
This can be done with existing content, by incorporating personalization. But the possibilities are endless if personalization is already included in the concept of the video. So come up with the coolest ideas and concepts and make sure your video content is awesome.