The study provides insight into purchasing behavior, consumer journeys , information sources, successful brands, competitive position and the level of participation in loyalty programs in eight sectors, for 136 brands. Based on the rich dataset, you can also see per brand which information sources are the most important for different customer groups. This research will be conducted annually in the future, so that developments in the retail landscape can be closely monitored.
The average Dutch person does their shopping at Albert Heijn, buys clothes at C&A, cosmetics and care products at Kruidvat, DIY and garden supplies at Praxis, glasses at Specsavers, TV and washing machine at MediaMarkt, furniture at IKEA and toys at Intertoys.
It is striking that bol.com and especially Action score very well in multiple categories. Action has acquired a special position in the Netherlands and has ended up in the top 5 for toys, furniture philippines mobile number list and home accessories, DIY/garden products and cosmetics
Anyone who wants to draw up an effective marketing plan for 2018 would do well to first look at the marketing trends to see where the opportunities lie. As online marketers, we naturally always want to respond to the latest developments. For example, we see that measurable performance forms the basis for marketing strategies ( performance marketing ), which has an impact on the approach to the target group. It will therefore come as no surprise that personalization is the most important trend. But have you heard of location-based marketing , account-based marketing or ephemeral marketing ? We list the 7 most important online marketing trends for you.
1. Personalization
In 2018, we see one overarching trend: everything in online marketing revolves around personalization. As social media users are increasingly overwhelmed by a tsunami of content, custom-made marketing is playing an increasingly prominent role. Due to an excess of stimuli, the consumer's attention span is shrinking, but their blind spot for generic content is growing - both in form and message. So: how can you attract and retain the attention of your target group.