What are the most important trends for your organisation in 2022?
Posted: Sun Dec 22, 2024 9:24 am
What is the biggest challenge you face in using your current MarTech stack efficiently?
Interestingly, our findings also whatsapp saudi arabia suggest that issues such as a lack of technical skills, ease of use, or technology licensing costs weren’t cited as significant challenges.
When we analysed results from the survey, the top trend wasn't a big surprise. Customer journey analytics had been voted as the top trend in last year’s survey. So, why does this trend persist as the most important?
On the one hand, customer journey analytics provides marketers with the key insights they need to deliver a highly personalised, seamless, secure, on-demand, and omni-channel customer experience. On the other hand, employing customer journey analytics successfully is a complex process.
Customer journey analytics covers several disciplines, including data fusion, journey discovery, automation, and optimisation. Due to the complexity in applying customer journey analytics successfully, we expect this to remain among the top trends for the next couple of years.
Download the full data trends report today
Download the full data trends report today
To discover the other top trends and further findings from this year’s survey, download our full Data Trends Report 2022. Inside, you'll gain more insights based on how your peers responded to topics such as these.
Interestingly, our findings also whatsapp saudi arabia suggest that issues such as a lack of technical skills, ease of use, or technology licensing costs weren’t cited as significant challenges.
When we analysed results from the survey, the top trend wasn't a big surprise. Customer journey analytics had been voted as the top trend in last year’s survey. So, why does this trend persist as the most important?
On the one hand, customer journey analytics provides marketers with the key insights they need to deliver a highly personalised, seamless, secure, on-demand, and omni-channel customer experience. On the other hand, employing customer journey analytics successfully is a complex process.
Customer journey analytics covers several disciplines, including data fusion, journey discovery, automation, and optimisation. Due to the complexity in applying customer journey analytics successfully, we expect this to remain among the top trends for the next couple of years.
Download the full data trends report today
Download the full data trends report today
To discover the other top trends and further findings from this year’s survey, download our full Data Trends Report 2022. Inside, you'll gain more insights based on how your peers responded to topics such as these.