Preferred content types, such as eBooks, blog posts, podcasts, and videos
Buyer behaviour, such as french email address list how impulsive they are and whether seasonality plays a factor in sales
But, how do we find out all of this information? The answer is by segmenting our audience and learning about the common habits and traits that our best customers share. Here’s how you can do just that in only five simple steps.
Step 1 - segmenting your audience
Segmentation is the starting point for building an audience profile. Potential customers are divided into groups, based on several different criteria.
By segmenting your audience, you can identify subgroups of customers who share common traits and habits. Using this information, you can deliver more tailored messaging that helps you create a stronger connection with the target customer.
By understanding your customer segments, you can generate stronger marketing messages and target your advertising so it perfectly suits the people who are most likely to respond. Added to this, effectively segmenting also allows you to develop effective marketing strategies and increase your response rates.