It may sound obvious, but when you permanently delete a prospect (from the recycling bin too), they are gone forever and you cannot retrieve their record. This goes for all of their activity history too, such as clicks and form fill outs.
Reporting
What may not be as obvious is how a prospect deletion will affect your wider reporting within Pardot.
When you place a prospect into the recycling bin, their number in cambodia previous activity will still remain. So the unique form submission that they were responsible for would still be on a form report for example.
In contrast, by permanently deleting a prospect from the recycling bin and therefore that prospect’s activity history, you are essentially deleting that activity from your asset metrics too. For example, any form that prospect filled out will have one less submission.
Prospects are not tracked in the recycle bin
This has not always been the case, but since the change in GDPR regulations prospects that are situated in the recycling bin will not be tracked. This means that any activity that the prospect carries out will not be recorded by the system, be that a link click or a form submission for example.
All of this said, have an agreed plan on how you will treat your Pardot prospects; when they should be added to the recycle bin or deleted altogether. For training or support with Pardot management, you can contact our team at any time.
James has delivered countless projects in the martech industry and has worked closely with some huge clients over the years. He particularly enjoys the challenge of working with large-scale operations to optimise their tech stack, but also loves to get smaller businesses up to speed, giving them the best start in their automation journey. As a certified Pardot consultant, James spends his days at MarCloud as Head of Client Services; supporting the team to deliver on client objectives and ensuring the client experience is excellent.