As all marketing automation providers should, the folks at Pardot are regularly updating their software to resolve technical bugs and improve functionality. Every now and then, they also give users new or updated features (yes, this is usually the highlight of our week when it happens!).
So at the time of publishing this blog post, in February 2019, here is our Best Pardot Feature List’, published for any marketers currently considering Pardot or wondering if there’s untapped potential in their implementation.
Using the lifecycle report, marketers have phone number cambodia full visibility of the average time it takes for prospects to convert. We can see our pipeline and how many opportunities were created within a timeframe, which helps predict and plan conversion targets and inform your business’ projected sales figures.
Connectors for social, video, webinar and event platforms to Pardot
When you integrate your social media networks, webinar software and event ticketing platforms, the information can seamlessly flow across and update prospect records. This means there is always a holistic and single view of a lead.
Engagement Studio
This is a feature we’ve written plenty of articles about here at MarCloud Consulting because it has such great capability to build complex nurture journeys, meaning marketers can send the right message to the right people at the right time.
Use connected campaigns to enable campaign attribution modelling
Again, having that single view of the entire customer journey is paramount to attributing marketing return on investment across each of the key touchpoints. By connecting campaigns and enabling campaign attribution modelling, it’s much simpler to see the ROI for specific campaign activity across many channels.
Campaign reporting
It might seem an obvious feature for any marketing automation solution, yet campaign reporting is not always comprehensive. With Pardot campaign reporting, you can accurately track ROI and, therefore, work out how cost-effective campaigns are.