For example, an audience analysis france phone number list could reveal that customers within the coffee shop’s target audience are increasingly purchasing cold brew coffee. In this instance, strategies to promote this product above less popular items. These target customers could also be sent incentives that are directly linked to cold brew coffees.
Fender: A case study
Now we’ve outlined a successful target audience analysis example, let’s take a look at two real-world campaigns that were highly successful for music instrument designer Fender.
Back in 2016, Fender launched a new bass guitar that had been designed by Red Hot Chilli Peppers bassist Flea. Prior to launching their marketing campaign, they determined the right audience using a target audience analysis. In doing so, they found that the intended audience loved Flea’s individuality and his unique personality.
As a result, they launched a campaign that asked fans to share a photo of their own unique musical style for a chance to win the new bass, with Flea himself picking the winner. The campaign then went on to be a massive success, partially because it was guided by the audience.