The IKEA effect: definition, examples and practical tips
Posted: Sun Dec 22, 2024 10:43 am
After 3 lost screws, 2 restarts and 1 YouTube tutorial, it's finally assembled: your new IKEA dresser. You are happy with it not only because the cabinet is so beautiful, but also because your effort contributed to the result. This feeling of satisfaction is known as the IKEA effect. And this effect offers interesting opportunities for you as an SME entrepreneur!
What is the IKEA effect?
You are more satisfied with what you have made yourself, because you have put time and effort into it (Ariely, Mochon & Norton, 2012).
We feel that we add value to something when we have made poland whatsapp it (in part) ourselves. That feeling applies even to everyday products. The more involved you are in the creation, the more you appreciate the end result. You feel satisfaction because of your efforts, because you yourself contribute to the success of your creation. And as a result, you are also willing to pay more for it (Ariely & Simonson, 2003)!
How does the IKEA effect occur?
People by nature have de behoefte om dingen te voltooien. Successfully completing their task makes people feel competent. The assembled box is proof of your competence, which makes it more valuable. Moreover, because you helped build the creation yourself, you estimate the positive attributes more positively. As a result, you give it a higher value. And because you have owned the product for some time, while working on it, endowment effect also comes around the corner.
What is the IKEA effect?
You are more satisfied with what you have made yourself, because you have put time and effort into it (Ariely, Mochon & Norton, 2012).
We feel that we add value to something when we have made poland whatsapp it (in part) ourselves. That feeling applies even to everyday products. The more involved you are in the creation, the more you appreciate the end result. You feel satisfaction because of your efforts, because you yourself contribute to the success of your creation. And as a result, you are also willing to pay more for it (Ariely & Simonson, 2003)!
How does the IKEA effect occur?
People by nature have de behoefte om dingen te voltooien. Successfully completing their task makes people feel competent. The assembled box is proof of your competence, which makes it more valuable. Moreover, because you helped build the creation yourself, you estimate the positive attributes more positively. As a result, you give it a higher value. And because you have owned the product for some time, while working on it, endowment effect also comes around the corner.