What services should I hire to help with my paid or organic traffic?

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To optimize both paid and organic traffic, it is essential that specialized services are hired to maximize the return on investment in each area.

In paid traffic:
A traffic manager: A traffic manager is responsible for planning, executing, and managing paid advertising campaigns on digital platforms such as Google Ads, Facebook Ads, and others. They define the target audience, select the keywords, create the ads, set the budget, and monitor the performance of the campaigns, adjusting them as necessary to optimize the return on investment and achieve specific marketing goals.
In organic traffic:
SEO (Search Engine Optimization) Services : SEO experts can improve your website’s visibility in organic search results by optimizing on-page and off-page elements such as content, meta tags, site structure, backlinks, and technical performance. They help improve your website’s ranking for relevant keywords, thereby increasing organic traffic.
Content Creation: Agencies or freelancers who specialize in belgium telegram data creation can produce relevant and valuable content that attracts and engages your target audience. Quality content is essential for SEO success because it contributes to the authority of your site, encourages social shares, and generates inbound links.
Social Media Marketing : While often associated with paid traffic, social media marketing can also generate significant organic traffic. Social media experts can develop and implement strategies to promote organic content, increase engagement, and strengthen a brand’s presence on social media platforms.
Tools used in paid and organic traffic:
Several tools can optimize and manage paid and organic traffic.

These tools are essential for planning, implementing and optimizing paid and organic traffic strategies, allowing detailed analysis of performance and helping to make data-driven decisions to improve online visibility and audience engagement.

Paid Traffic
Google Ads : Platform for creating and managing ads on Google Search, Display, YouTube and other Google products.
Facebook Ads Manager : Tool for creating, editing and analyzing advertising campaigns on Facebook and Instagram.
LinkedIn Ads : Platform for serving ads targeted at professionals and companies on LinkedIn.
TikTok Ads : For creating and managing advertising campaigns on TikTok, reaching a young and engaged audience.
Native Ads : Outbrain or Taboola are Native Ads platforms that allow users to create native ads that integrate with the displayed website content.
Organic Traffic
Google Search Console : Tool that helps monitor, maintain and optimize your website's presence in Google search results.
Google Analytics : Allows you to analyze website traffic and understand user behavior.
Google Trends : Provides data on search trends, helping to identify popular and emerging topics.
Semrush : SEO and marketing platform that offers features for keyword analysis, SEO audit, competitor analysis, among others.
Ubersuggest : Neil Patel's tool that provides keyword insights, competitor analysis, and SEO optimization suggestions.
SimilarWeb : Provides website traffic analysis, helping you understand traffic sources, user behavior, and competitor data.