What to Expect from Your Pardot Partner
Posted: Mon Dec 23, 2024 4:15 am
This blog was written before Pardot was renamed to Marketing Cloud Account Engagement. You can read more about the name change and what it means here.
First, you got the C-suite on board for an investment in marketing automation software. Then, you purchased Pardot and you’re ready to get going with this wonderful new way of automated marketing and lead generation. The last thing you want to do right now is waste time and money partnering with a Pardot partner, be it agency or a consultant, that fails to put you in the best position possible to recoup that major cost.
For the most part, the service levels of Pardot specialists are fairly good. However, as marketing automation software is unchartered territory for many, you may not be completely confident in what to look for and ask of your Pardot partner. How do you choose between an agency and an independent specialist? What kinds of questions do you ask? What do you expect to be delivered?
Today, let’s cover the basic things you finland mobile number should expect from your Pardot partner, whether that is an agency or a solo consultant.
Pardot partner in the cockpit with you
Do they specialise in Pardot?
Some agencies are marketing automation specialists who cover a range of software, including Pardot, whilst others are set up exclusively for Pardot support. It goes without saying, that the latter will likely have a better knowledge of and experience with Pardot specifically. They have also likely worked with a broader range of businesses in setting up and managing Pardot so may have greater insights and value to share with you as a beginner. If a Pardot specialist is really serious about the software, they will be a certified Pardot Partner.
Will they pay attention to your unique business needs?
It’s typical practice for a marketing automation agency to take your brief, cost it up and map it out into a somewhat formulaic project plan. However, the ways that Pardot can be implemented and used for your specific business may differ from others using the same software, so what you really want from your Pardot partner is the ability to design a bespoke plan that is best for your business. This makes your relationship more of a partnership/colleague kind of feel and when you have that kind of working relationship you are bound to see better long-term results.
Are they marketing experts?
There is an abundance of self-professed Pardot experts who are actually from the Salesforce CRM discipline. It's of far more benefit working with someone who can understand the marketing context than to work with someone who knows how to turn something on and off, or understands the tech but can’t link this into real content and marketing strategy. You don’t want an IT team advising you on how best to use a marketing tool.
First, you got the C-suite on board for an investment in marketing automation software. Then, you purchased Pardot and you’re ready to get going with this wonderful new way of automated marketing and lead generation. The last thing you want to do right now is waste time and money partnering with a Pardot partner, be it agency or a consultant, that fails to put you in the best position possible to recoup that major cost.
For the most part, the service levels of Pardot specialists are fairly good. However, as marketing automation software is unchartered territory for many, you may not be completely confident in what to look for and ask of your Pardot partner. How do you choose between an agency and an independent specialist? What kinds of questions do you ask? What do you expect to be delivered?
Today, let’s cover the basic things you finland mobile number should expect from your Pardot partner, whether that is an agency or a solo consultant.
Pardot partner in the cockpit with you
Do they specialise in Pardot?
Some agencies are marketing automation specialists who cover a range of software, including Pardot, whilst others are set up exclusively for Pardot support. It goes without saying, that the latter will likely have a better knowledge of and experience with Pardot specifically. They have also likely worked with a broader range of businesses in setting up and managing Pardot so may have greater insights and value to share with you as a beginner. If a Pardot specialist is really serious about the software, they will be a certified Pardot Partner.
Will they pay attention to your unique business needs?
It’s typical practice for a marketing automation agency to take your brief, cost it up and map it out into a somewhat formulaic project plan. However, the ways that Pardot can be implemented and used for your specific business may differ from others using the same software, so what you really want from your Pardot partner is the ability to design a bespoke plan that is best for your business. This makes your relationship more of a partnership/colleague kind of feel and when you have that kind of working relationship you are bound to see better long-term results.
Are they marketing experts?
There is an abundance of self-professed Pardot experts who are actually from the Salesforce CRM discipline. It's of far more benefit working with someone who can understand the marketing context than to work with someone who knows how to turn something on and off, or understands the tech but can’t link this into real content and marketing strategy. You don’t want an IT team advising you on how best to use a marketing tool.