When creating templates, it’s important that you use the most appropriate content region for the areas purpose.
You might have a newsletter template or a landing page template that you use regularly and there are certain elements that you don’t want to change, whether that be by accident or for brand consistency. Perhaps you want a particular button to stay the same in every template but you would like the link to change or maybe you just want the CTA text of the button to be amendable.
The GIF below illustrates the scenario mentioned ghana mobile number above. You’ll notice that the editor changes based on what content region is selected which is important. If you’d like to be able to change the text, styling and link of the button, you would use basic’ or pardot’ (WYSIWYG) but if you only want to allow the URL to be changed, then you would use link’.
Editing content region layout template
“Could I not just use the WYSIWYG editor for everything?”
Sure, you could use it for everything if you really wanted to. However, by using the appropriate content regions in the right place at the right time, you’ll save yourself time, prevent mistakes and make life incredibly easy for your marketing colleagues, some of whom might have limited HTML knowledge.
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Content Regions for Emails
Content regions within emails are incredibly useful, primarily because you can have full control over your branding and ensure your template is robust in terms of layout and responsiveness.
Editable regions
You may not want to edit everything in your template, an example would be your header and footer where you have your social links or links to your website. These rarely change so you can make it easier for your teams by embedding the content into the email and removing the editable-ness of it. A little bit a like this:
Email template content region
This is great, but I don't actually know how to make a region editable…
Good point, and it's not so hard. You'll just need to make sure that the beginning ‘tr', ‘td' or ‘div' tag has the following code in it:
pardot-region=”NAMEOFREGION”
Repeatable regions
These are super useful and gives marketing teams freedom to build email campaigns quickly, without the need to code. You'll need to make sure that all of your sections are the same width to take advantage of the ‘Move up' and ‘Move down' features, so be sure to work with a developer who really knows Pardot! Once an element is repeatable, you'll have these options:
Pardot Repeatable Regions
Note: All elements within the repeatable region will need to be an editable content region.
To add this repeatable bit of functionality into your emails, add the below code to your overall section ‘td', ‘tr', or ‘div' tag:
pardot-repeatable=”NAMEOFSECTION”
Removable regions
You might not want to give users the option to duplicate or move up and down but the option to remove the content region is necessary. This is particularly useful for templates with optional areas like a HTML newsletter with an advertising section or a CTA button that isn't applicable every time.
Removable Pardot Content Region
Similar to the above, add in the removable Pardot region via the code below:
pardot-removable=”NAMEOFSECTION”
If you have questions about Pardot Content Regions that aren't answered in this post, comment below and we'll get back to you as soon as we can!
You can also contact the team for training or managed service support.